Identifying the Components of Competitive Intelligence in Order to Provide a Curriculum Program

Document Type : Original Article


1 PhD Student, Educational Management, Isfahan (Khorasgan) branch, Islamic Azad University, Isfahan, Iran.

2 Faculty member, Department of Educational Management, Faculty of Educational Sciences and Psychology, Isfahan (Khorasgan) branch, Islamic Azad University, Isfahan, Iran.

3 Faculty member, Department of Educational Management, Faculty of Educational Sciences and Psychology, Isfahan (Khorasgan) branch, Islamic Azad University, Isfahan, Iran


Purpose: The aim of the present research was to identify the components of competitive intelligence in order to provide a curriculum.
Methodology: The present study was applied in terms of purpose and qualitative in terms of its method. The research population included valid Persian and Latin books and articles published during the years 2000 to 2019. A total of 29 cases were selected by the census sampling method after the primary review. Data were obtained through a review of books and articles and were analyzed by thematic analysis using a deductive approach.
Findings: The results showed that the components of competitive intelligence had 99 basic themes, 13 organizing themes, and 4 global themes. Four global themes include market awareness (consisting of two organizing themes customer acquisition strategies and market environment engineering), socio-strategic awareness (consisting of six organizing themes of education management, cultural management, financial management, human resource management, change management, and excellence management), awareness of the competitors’ status (consisting of three organizing themes competitive strategy, competitive planning, and competitive evaluation) and technological awareness (consisting of two organizing themes technological engineering and technological strategy).
Conclusion: According to the results of the present study, to design curriculum, competitive intelligence components and themes can be used the quality of the curriculum can be improved accordingly.


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